A wine bottle label is more than just a decorative element: it tells a story, conveys a sense of origin, and transforms a bottle into a memorable gift. At Chai Saint Olive, Franck and Grégoire Saint Olive have made personalized wine labels a powerful tool for communication and local expression. This article explores the origins of the design, the meaning behind the names of the cuvées, the customization options available, and how to place an order.
History and inspiration: a Lyon identity?
Chai Saint Olive’s first label draws directly on Lyon’s identity. Born and raised in Lyon, Franck and Grégoire wanted a visual identity that celebrated the city—its districts, vineyard plots, and waterways. The design combines understated elegance with iconic elements: the vineyard plots (representing the origin of the grapes), Lyon’s 9 districts, and the city’s two major waterways, the Saône and the Rhône.
The first urban cuvées, launched in 2021, have particularly meaningful names: Cuvée 480 (the first release, in April 2021) and Cuvée 812 (September 2021). These names refer to the respective lengths of the Saône and Rhône rivers and also tie in with the winery’s technical choices in terms of winemaking and aging.
These cuvées are Chai Saint Olive’s signature wines.
What do the names 480 & 812 mean?
Cuvée 480: Linked to the Saône, this wine is vinified and aged in stainless steel tanks for around 6 months, resulting in a fresher, more direct style.
Cuvée 812: Named after the Rhône, this wine undergoes a longer aging period in oak barrels—around 10 months—to develop greater structure and roundness.
These references appear on the labels and are often highlighted with spot varnish that emphasizes the outlines of the river and its tributary.
Design, color coding, and materials
Chai Saint Olive has adopted a clear visual identity, using different colors to distinguish its single-varietal wines:
- Olive green: Chardonnay
- Dark green: Viognier
- Terracotta: Gamay
- Brown: Syrah
The labels, created by illustrator Enook, are designed with elegance in mind, featuring high-quality paper, spot varnish finishes, and carefully selected typography. Gift boxes, available in wood or cardboard, can be coordinated with the label to create a distinctive corporate or event gift.
Personalized wine labels: options and client examples
Chai Saint Olive offers personalized wine labels for both individuals and businesses, whether for events, client gifts, corporate functions, or restaurants. Custom projects have already been created for companies such as EPSA, Acti, and Naga, as well as restaurants including Kaffee Berlin and Solal Lyon.
What you can customize:
- Text (name, message, logo)
- Color selection (in keeping with the visual identity)
- Finishes (spot varnish and embossing, subject to feasibility)
- Packaging (wooden or cardboard gift box)
Lead times & quantities: These vary depending on the complexity of the design and the number of bottles ordered. Chai Saint Olive recommends contacting the team for a personalized quote.
How to order a personalized wine label: a simple process
Contact: Send your request to Franck at hello@chaisaintolive.com.
Brief: Explain how the bottles will be used (event, gift, etc.), the design you would like, and the quantity required.
Design: The team will provide one or more design proposals.
Approval & production: Once the design has been approved, production begins.
Collection/delivery: Collect your order from the winery at 34 rue Malesherbes, Lyon 6th arrondissement, or arrange shipping according to the available options.
For any corporate or event-related request, please specify your preferred deadline so that the team can adapt the production schedule accordingly.
Create a label that tells your story
Would you like to personalize a wine label for an event or give someone a collector’s edition cuvée?
Contact Franck or book a consultation through Chai Saint Olive’s private event hire page.
Give a bottle with meaning: local, artisanal, and proudly made in Lyon.
Frequently asked questions about personalized wine labels
Can I create a personalized label for just one bottle?
Chai Saint Olive offers a range of customization options. Conditions, including minimum quantities and lead times, vary depending on the request. Please contact hello@chaisaintolive.com for a personalized quote.
What elements can I customize on the label?
You can customize the text (logo, message), colors, layout, spot varnish, and potentially add a QR code or specific branding. Available options can be discussed when submitting your request.
How long does it take to create a personalized wine label?
Lead times depend on the complexity of the design and the quantity required. Please provide your preferred delivery date when submitting your request so the team can propose an accurate production schedule.
Do you offer gift boxes or packaging for personalized bottles?
Yes. Chai Saint Olive offers wooden and reinforced cardboard gift boxes to complement personalized bottles. Contact the winery to explore the available options.
Can I order personalized wine labels for a corporate event?
Absolutely. The Chai Saint Olive team can create the label design for you or use your own design to produce labels featuring your company’s branding and colors.
Who created the illustrations for Chai Saint Olive’s wine labels?
The labels for the signature cuvées—Cuvée 480 and Cuvée 812—were created by illustrator Enook.
The labels for some of the special cuvées — Marsanne, Rosé, and Trabulle — were created by Le Studio Culotté.
The label for the organic cuvée “Quand on arrive en ville” was created by Guillaume Lagane.
The label for the 5th Year anniversary blend was created by Chai Saint Olive.
Where can I collect personalized bottles?
Bottles can be collected from Chai Saint Olive at 34 rue Malesherbes, Lyon 6th arrondissement, or shipped depending on the available options and order quantity. Please specify your preferred delivery method when placing your request.
Are there any restrictions on the commercial use of personalized labels, such as resale or distribution?
For any commercial use, including resale or promotional purposes, please specify the intended use when placing your order so that the appropriate terms can be established, including licensing, legal requirements, and volumes.
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